Director, Readiness Program at Smart Cities Week
Heather Martin oversees the Smart Cities Council’s Readiness Program at Smart Cities Week. In addition to crafting the City Readiness Hub sessions, she also works with cities through the Readiness Ambassador program to craft a VIP experience for them at the show. Heather has more than 19 years of experience in marketing strategy, content marketing, brand management, strategic partnership building, business development, and project management. She has extensive experience in both the public and private sector working with B2B, B2C, and B2G audiences. In her current consulting practice, Heather works with a diverse portfolio of clients with an emphasis on start-up and small business ventures.