Jeff Sheffield

Executive Director, North Florida Transportation Planning Organization

Jeff Sheffield, a 27-year transportation professional, is the executive director of the independent four-county North Florida Transportation Planning Organization (North Florida TPO) handling transportation planning and prioritizing in the region. He has a Master of Science in urban planning from Florida State University. In his role, Mr. Sheffield leads regional coordination and policy development and oversees project management for the many short and long-term programs and studies prescribed by federal law.

Mr. Sheffield is also a frequent speaker and panel moderator on infrastructure and other transportation topics and fosters strong local relationships with national organizations.

Working with partner agencies, he has championed results-oriented investment in intelligent transportation systems (ITS), traffic incident management, safety, bicycle, and pedestrian planning, freight, and logistics planning, Clean Fuels Coalition and multimodal mobility improvements. Most recently, Sheffield has focused on implementing the TPO’s Smart Region Master Plan that uses innovative and emerging technologies to
collect, analyze and apply data from many sources to enhance the region’s economic vitality and quality of life. This includes developing an integrated data exchange (IDE) and the Bay JAX Innovation Corridor. The Florida Transportation Commission has cited the North Florida TPO as the model for regional transportation planning organizations.

Tuesday, April 16
1:15 pm - 2:30 pm • City Readiness Hub: North Florida Smart Regioncity readiness hub
Our City Readiness Hub sessions offer a unique opportunity to hear from cities who are “in the trenches” on their journey to becoming a smart city. Featured Cities will highlight current challenges and will then receive targeted advice from Mentor Cities—other smart city practitioners who are further along the path to creating more livable, workable, and sustainable cities. Mentors have been carefully selected from those cities already designated as “Readiness Challenge winners and finalists” and paired with Featured Cities who are facing similar issues.
11:00 am - 12:15 pm • Smart, Shared and Seamless: Future Vision from Transportation Trailblazersagora
Tomorrow’s transportation system will facilitate efficient, convenient and safe multi-modal door to door transport. As Cities prepare for this new paradigm, transportation planners must consider the physical and network security, traffic flow and air quality, among many other concerns. Join public and private sector transportation experts for this discussion about how to bring city and regional transportation systems to the next level.